Uni Project
As part of the module exploring UX and UI design, I created "Vitathlete", a new desktop and mobile website that allows athletes to identify the best vitamins for their own personal fitness goals in the aim of improving their sports performance and additionally informs them of the legal requirements surrounding supplements in their sport.
Thorough user research and competitor analysis for this project allowed me to develop an original concept, addressing a gap in the market and solving a problem for the target users. Understanding the user journey was crucial in providing page flows, with the design being based on a content-first approach. Calls to action, changing states, navigation and iconography were carefully considered.
User journey of the desktop version: https://youtu.be/NF9KgfFCBtM
User journey of the mobile version: https://youtu.be/q4HsZAQaJ78
User journey of the mobile version: https://youtu.be/q4HsZAQaJ78
Original illustrations taken from: https://thenounproject.com/
User research
Design justification // pages from the accompanying report for this project, showing user research, user testing and design development.
Desktop // the user journey through the site.
Mobile // the user journey through the site.
Looking back on my uni work now (as a more experienced designer who has worked in the real world with real clients), I can see how I would update and refine some of the designs above, mainly reducing the size of elements and introducing some more exciting movements and shapes. It's easy to look back and criticise your early work, however, as this project was my first introduction into web design, I am still pleased with how it turned out at the time and can use it as a benchmark from which to measure my progress as my career, experience and confidence continues to grow.