Designing for commercial markets, this project involved creating the brand identity, sales booklet and pitch document for a new, shared ownership housing development in East London, the "Merchant Quarter". Aimed at young professionals, the design had to be sophisticated, engaging and informative whilst also selling the property.
Brochure // mock-ups of some of the inside spreads of the brochure.
Advertising // property hoarding mock-up.
Advertising // newspaper advert mock-up.
Brochure // some inside spreads from the brochure promoting and providing essential information about the development.
Pitch Document // pages from the pitch document to be used by the client to understand the brand, intended to be flipped through as individual A4 pages.