"Bella Seasons, Flowers by G" is a South Wales based bespoke florist, catering for weddings, funerals, events and offering their own workshops. Having previously operated under the name "Seasons Florist", the business was reopening with a fresh new look and name, based on the Italian heritage of the owner and her and her daughter's initials. In her brief, she specified that she liked 'elegant', 'pretty' typefaces and listed her favourite types of flowers. She provided ideas for colour palettes, featuring pastels and pinks.
Having not worked on branding for a florists before, it was fun to explore options within a new industry, and it was one of those rare occasions where the client knew exactly what they wanted!
Visual identity // the final chosen branding featuring script fonts and flower illustrations
Logo // on the different brand colour ways
Alternative logo versions // stacked and circular for social media and web use
