Copyright of Stills
As part of their ongoing expansion, the Young Professionals Group, who operate in Cardiff, Swansea, Gloucestershire and Bristol, approached Stills with the aim of creating a brand identity for their proposed Young Professional Awards. With their own visual identity already in place, the job involved expanding their visuals and applying ideas to other deliverables, including a website, social media assets and event materials such as trophies, certificates and programmes. The awards branding needed to match the tone of the current YP Group, appealing to the younger professional audience but maintaining a corporate and credible feel.
The awards were eventually delayed until further notice, so this work became speculative and is not officially associated with the YP Awards, should they take place sometime in the near future, but I thought I would still include in my portfolio to showcase the chosen designs.
Illustrative elements // the 'swoosh' is taken from the Y in the logo
