Copyright of Stills
I took the lead on this Stills project, creating a new visual identity for the private health and wellness practice, Vale GP, based in Cowbridge. Part of the wider Vale Wellness group, which also includes Vale Infuse, Vale Menopause and Vale Skin, the medical professionals behind the concept were aiming for a spa-like feel where their patients could feel relaxed but also listened to, with practitioners specialising in each area of health. Primarily aimed at women, this provided an opportunity to explore a more feminine style which reflected the refined and sophisticated feel of a private medical practice.
This was also the first time I was able to take the lead on the web design aspect of the brand, seeing it through from initial design to coding and development, a chance to improve my familiarity with Wordpress and Elementor. I really enjoyed working on this identity as it was a chance to move away from the typical corporate brands, with a lighter feel whilst still creating the impression of a classy and credible brand.
